The TrafficVitals podcast · Episode 1 in November 2026
Conversations with experts on SEO, every other channel, and the AI tools changing both
TrafficVitals is a podcast where I talk to the people who grow traffic for a living: SEO heads, founders, CEOs and the specialists behind paid, email, content and social. We get into what is working right now, what stopped working, the AI tools that have earned a place in their week, and the numbers behind all of it.
What we talk about
Search first, but not search only
Traffic rarely comes from one channel, and the teams that grow it know where each one helps the others. SEO is the home ground. Every other channel, and the AI tools now running through all of them, is fair game.
Search, done properly
Technical SEO, migrations, content that earns rankings, links worth having, and the audits that find the real cause instead of the loudest symptom.
Getting cited by AI answers
AI Overviews, ChatGPT, Perplexity and Gemini: who they quote, how to measure it, and what changes on the page when the answer comes before the click.
The AI tools teams actually use
Which tools have earned a place in research, writing, analysis and reporting, what they replaced, and where they quietly make the work worse.
Paid search and paid social
Where paid and organic overlap, what one channel teaches the other, and when buying the click is cheaper than ranking for it.
Email, content and community
The channels that compound: newsletters, communities and content programmes that keep paying back long after launch.
Measurement and reporting
Analytics, attribution and the reports leadership actually reads, so a channel’s results can be shown rather than argued for.
Who you will hear from
People who do the work
Practitioners first. Every guest is someone who has owned a number, not just commented on it.
SEO and growth leads
The people running search and acquisition at brands and agencies, on real problems: traffic drops, migrations, budgets, and the experiments that moved the line.
Founders and CEOs
Leaders of companies that grew through search and content, on how they decide where the next pound, dollar or rupee of marketing goes.
Channel and AI specialists
Experts in paid, email, social, analytics and AI tooling, and the B2B companies that help other businesses get found.
How an episode works
One problem, start to finish
No pitch decks and no generic advice. Each conversation follows a real piece of work through to the result.
The problem
What was going wrong, or what the team set out to grow, and why it mattered to the business.
The evidence
The data they looked at, the tools they used to get it, and what it actually said.
What they tried
The changes that worked, the ones that did not, and what they would do differently next time.
Your takeaway
One thing you can check on your own site or channel the same week.
Episode 1
Get episode 1 by email
One email when episode 1 is out, then one for each new episode. Nothing else, and you can leave any time.
Questions
Before episode 1
When does the podcast start?
The first episode goes out in November 2026. Join the list above and it will land in your inbox the day it is live.
Where can I watch or listen?
Links to every platform will be on this page when episode 1 is published. Until then, the email list is the way to hear first.
Is it only about SEO?
SEO is the core, but not the limit. Paid, email, content, social, analytics and the AI tools behind all of them are on the table, as long as the conversation ends in something a listener can use.
Can I be a guest, or suggest one?
Yes. If you have grown traffic and can talk through the numbers, pitch yourself or suggest someone. Every pitch gets read.
Do guests pay to appear?
No. Nobody pays to be on the show and episodes are not sponsored, so the conversation can go where the evidence goes.
Know someone who should be on the show?
SEO lead, founder, channel specialist or AI tooling expert: if they have a story with real numbers, we want to hear it.