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Notes from the diagnostics
Things I learned the expensive way, written down so you do not have to. Mostly technical SEO, some data work, and whatever AI search is doing to all of it this month.
How 70,000 filter URLs get into an index, and how to get them out
Faceted navigation multiplies. Colour times capacity times finish times price band, and suddenly Google has found sixty thousand pages you never meant to publish. Here are the four containment options, and when each one is the wrong call.
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