Project · IT services and consulting, enterprise

Twenty per cent more leads, from on-page alone

Infosys is one of the largest IT services firms in the world, and its website runs on Adobe Experience Manager — an enterprise CMS where nothing is a one-line change and every template edit has an owner. I ran SEO on it for two years as an analyst at RankUno. The lever that worked was not new content. It was on-page work on pages that already existed.

Brand
Infosys
Sector
IT services and consulting
Platform
Adobe Experience Manager
Engagement
Client at RankUno
Role
SEO Analyst
Period
August 2019 – September 2021
20%improvement in lead flow, from on-page optimisation and content work
2 yearson a single enterprise site, which is long enough to see what actually holds

What I did

  1. Ran on-page optimisation and content work across the site, which is what the 20% lead-flow improvement is attributed to.
  2. Ran meta-tag optimisation at scale and built the topic strategy behind it.
  3. Contributed to a website migration under senior guidance.

The result

Inbound lead flow improved 20% through on-page optimisation and content work.

Where it stands now

Semrush, 15 September 2026Value
Semrush Rank21,336
Ranking keywords20,089
Keywords in positions 1–31,522
Estimated organic visits a month102,803
Keywords that trigger an AI Overview14,523

US database, pulled 15 September 2026 — five years after this engagement ended. A site of this size has had many hands on it since. Context only; none of it is attributable to my work.

Tools used

SEMrush, Google Search Console, Google Analytics, Screaming Frog, Ahrefs.

Enterprise CMS slowing every fix to a crawl?

I have worked on AEM, Magento, Shopify Plus and WordPress multi-site. Send me the stack and I will tell you what is actually possible this quarter.

Typical reply time: within one working day