Project · Student accommodation, UK and Europe

A multilingual property estate, one page per building

Collegiate AC operates student accommodation across the UK and Europe, on WordPress with WPML running the translations. It is the hardest shape of site to get right: a large set of near-identical location pages, each one competing in its own city, in more than one language, where the thing being sold is fully booked for half the year and empty for the other half.

Brand
Collegiate AC
Sector
Student accommodation, property
Platform
WordPress + WPML
Markets
United Kingdom and Europe, multilingual
Engagement
Client at Propeller
Role
SEO Head
Period
October 2023 – December 2024

Where it stands now

Semrush, 15 September 2026Value
Semrush Rank7,973
Ranking keywords8,757
Keywords in positions 1–3690
Estimated organic visits a month76,658
Keywords that trigger an AI Overview2,380

UK database, pulled 15 September 2026. The UK figures alone understate a multilingual estate, since the non-English markets sit in other databases. Context, not a result.

Tools used

SEMrush, Google Search Console, SearchMetrics, GA4, Screaming Frog, Ahrefs.

Multilingual site, and hreflang you do not trust?

Send me the domain and the language map. Reciprocity and canonical conflicts are the two things that break it, and both are visible from outside.

Typical reply time: within one working day